An opportunity to realize high-quality returns, while activating the waterfront and economy in two vibrant, emerging markets.
The Harlem Rocket, an exciting one-hour speedboat tour of Harlem, taking off from the burgeoning Harlem Waterfront will be the first affordable, family-friendly attraction north of Times Square in New York City.
There is great anticipation for New York to have a maritime excursion located Uptown on the Hudson River waterfront. Elected officials are excited due to the impact it will have on Harlem tourism and the dollars it will generate for neighboring businesses and the community at large.
Massive Market Opportunity The Harlem Rocket exploits an untapped market in Harlem tourism, while taking advantage of the $22 billion New York maritime tourism industry by activating the waterfront of a newly built pier.
Proven Business Model The Harlem Rocket speedboat tour replicates a proven, high-demand, maritime excursion attraction, that generates high traffic and positive returns in multiple markets in the United States, including New York, Boston, Chicago and San Diego.
Strategic Partnerships The Harlem Rocket will create competitive advantage by leveraging strategic partnerships with well-known local brands such as the Apollo Theater, HARLEM WEEK, a major annual cultural festival that attracts over 1 million visitors, renowned local restaurants such as Melba’s and Red Rooster, and other annual parades and events focused on growing demographic populations.
Compelling Financial Profile Defensible financial profile with potential to offer high quality returns. Projections of approximately 60,000 passengers per season in the first full year of operations, an average of 400 passengers per operating day.
Plans for Growth Further maritime attractions, such as chartering for special events and dinner cruises can be introduced to diversify the product line over time. Complementary Merchandising Opportunities will diversify revenue streams.
Driven by Social Purpose Showcases unique cultural significance of Harlem, while boosting traffic for local businesses and providing jobs to local community. Will create an annual Workforce Development pipeline for local residents and youth that provides skill sets that are applicable to a variety of positions in the maritime and tourism spheres, working with the West Harlem Development Corporation, NAACP, and others.
Parent company, Paradise Express Ferry (PEF) is launching a uniquely disruptive Maritime Tourism Platform targeting several popular Caribbean destinations, with Jamaica as the initial Caribbean launch. Paradise Express Ferry will be a scalable operation, with plans to also expand the brand to the Caymans, St. Maarten, Puerto Rico, and the U.S. Virgin Islands. This has already piqued the interest of some of the largest Cruise operators in the world as possible pre-booked excursions for their cruising guests. This will create future investor opportunities.
With plans to launch the Harlem Rocket for the Summer of 2020, PEF is also seeking investors in its ‘international’ concept to next launch The Paradise Express Ferry in Jamaica shortly thereafter.
The Paradise Express Ferry will offer Jamaica’s 4.3 million tourists annually and Jamaicans alike a much faster and more joyful way to travel around and see Jamaica. The catamaran ferry service will operate between Montego Bay and Ocho Rios, or Montego Bay and Negril, and later between Montego Bay and Santiago, Cuba.
Counter-Seasonality Initially, Harlem Maritime Market in summer months (May-October) and in Jamaica winter months, offer yearlong efficiency and cash flow. Subsequently, other U.S. maritime markets will follow.
Robust Tourism Growth Harlem is a rapidly emerging tourism market and a high-speed ferry in Jamaica is positioned to encourage development of marina activities and tourism.
Scalability Opportunity to grow via New Products and/or New Markets Introductions.
Access to proven track records of other “rocket boats” in U.S.
Prime Real Estate New York City and Jamaica.
Lower Overhead Costs Geographic Mix (U.S. and Caribbean).
Strong, Strategic Brand Partnerships Strong business and political network in both Jamaica and Harlem.
New York City Based Company Strong Marketing Support.